Product Photography Tips That Also Boost Your SEO

You don't need the fanciest camera, but investing in a good DSLR or mirrorless camera can make a world of difference. Aim for a camera that allows manual settings so you can control exposure and focus. A tripod is also essential for stability. Even with a smartphone, you can achieve great results; just ensure the camera has a high resolution. For example, iPhone 13 or Samsung Galaxy S21 can take stunning product photos if used correctly.

Lighting can make or break your product images. Whenever possible, shoot your products in natural light. Set up near a window during the day. Avoid harsh shadows by using sheer curtains to diffuse the sunlight. If shooting indoors isn’t an option, consider light boxes or softboxes. You'll often find that a well-lit image can capture the essence of your product, leading to better engagement and, ultimately, higher conversions.

When saving your images, use descriptive file names. Instead of 'IMG_2345.jpg', rename it to 'blue-women-sneakers.jpg'. This simple change helps search engines understand your content better. Don’t forget to include alt text too. A good practice is to describe the image while incorporating your keywords naturally. For example: 'A pair of blue women sneakers displayed on a wooden floor.' This not only boosts your product photography SEO but also makes your site more accessible.

Consistency in your product images creates a professional look. Use solid color backgrounds or simple textures that don’t distract from the product. White is a classic choice, but soft pastels or earthy tones can also work well. Aim for uniformity across your eCommerce photography. For example, if you sell shoes and accessories, using the same background for all images helps customers easily recognize your brand.

Don't settle for the same angle for every shot. Showcase your products from multiple perspectives. Capture close-ups to highlight intricate details and textures. If you’re selling handmade jewelry, a close-up shot can reveal craftsmanship that standard images might overlook. A study by Shopify shows that products photographed from various angles tend to sell 30% better. Use this technique to give potential buyers a comprehensive view.